MUMBAI: Cosmos-Mayahas acquired 250 hours of animation series, movies and nursery rhymes from One Take Media Co (OTMC).The bouquet of its YouTube channels under the umbrella brand, WowKidz will be airing One Take MediaCo’s content. WowKidz is one of the fastest growing kids’ platforms from Asia. These channels cumulatively boast of a subscriber base of over 15 Million and total view count well overover 8 Billion.
OTMChas a very large content bank in English and Hindi and is one of the leaders in providing Value Added Services to DTH, Telecom and Cable industries. These services include Hollywood movies, Hollywood movies dubbed in Hindi& regional languages,South Indian movies dubbed in Hindi, celebrity based cookingshowsand Korean TV series.
Children are very important and they make up a sizeable audience. They have their own choices and likeness.According to BARC, kids as an audience i.e. the age-group of 02-14 years, accounts for 20% of total TV impressions. This is the highest shareacross all age cuts.
The share of cartoonsandanimation in total kids’ viewership has jumped to 89% in 2017 as against 71% previously.The study also underlined the fact that 7 out of the top 10 shows in the genre are home-grown properties demonstrating the power of local franchises like Motu Patlu and ChhotaBheem.
Anish Mehta, CEO Cosmos-Maya said, “With WowKidz, we have been able to provide the best in class entertainment for kids across the globe. Now with the addition of One Take Media’s content, WowKidz has a diversified mix of great content and kids will not have to look for any other destination when it comes to entertainment.”
OTMC Founder & CEO, Anil Khera said, “Cosmos-Maya has pioneered in animation Industry. We are proud to be associated with them and we are happy that our animation series , movies and kids Nursery Rhymes are doing great guns on “WOWKIDZ”.