The business of DTH/Digital cable is B2C business and channel distribution platforms are best experienced to identify the niche content which subscribers are missing. The idea is to fill these gaps and make those video content available to subscribers in their living room’s large television screen through encrypted channel service, known as Value Add Service (VAS) or Subscription Video On Demand (SVOD)
As per MIB recent published data Indian DTH has around 65 million net subscribers and Digital cable is approx. 85 million subscribers and 15 million homes are analog and in process of getting digitized soon. The Indian DTH industry has around 8 to 10 Million VAS subscribers who are availing VAS services in some form. DTH alone generates around US $ 80 Million as annual VAS revenue which bound to touch to US $ 200 Million by year 2020. VAS/SVOD not only generates extra revenue for DTH/Cable Operators but also ensures retention of customers to the particular service provider.
In India/abroad, DTH operators were first to adopt VAS service business model because of technology and ecosystem already available. Because of recent cable digitization (DAS), the entire cable ecosystem is ready to take off to adopt the VAS business model. Globally, VAS service business model besides DTH and cable operators, is highly popular in App based application.
ONE TAKE MEDIA CO & VAS
Kids 1st TV is a cable and satellite VAS TV channel service created and owned by One Take Media, India. The channel primarily shows nursery rhymes and animated programming for children in the age group of 2 to 5 years. The featured content uses bright colours, interesting characters, soft music and age appropriate storylines which impart important learning outcomes and milestones.
Cartoony TV is a cable and satellite VAS TV channel service created for young children. The channel primarily airs animated programming for children in the age group of 4 to 11 years. The channel aims to meaningfully engage young audiences with animated programming that entertains and imparts important life lessons passively.
Cartoony Movies is an animated movie VAS TV channel service dedicated to young children and belongs to One Take Media, India. Cartoony Movies will focus on longer engagement times with growing children in the age group of 2 to 11 years. With specially commissioned movies and syndicated content, the channel will showcase world famous characters going on an adventure and learning important things along the way.
Chefy is an Indian food and Lifestyle VAS TV channel Launched by One Take Media, India. The channel has its eyes firmly on showcasing food and cooking as an art form influenced by top rated internationally acclaimed masterchefs. Chefy owns properties like The Great Indian Global Kitchen which is a hugely popular series on leading Indian and International satellite television platforms. Chefy is a delight for gastronomes who relish food in every form. To cater to every palate, the channel has introduced multiple innovative formats including capsules, snippets, long formats and interviews.
Signature dishes by Masterchefs.
Hollywood Prime Movies is in association with PVR cinema, India. These are handpicked super hit and popular titles selected by PVR Cinema in India. Immediately after theater release and before broadcast on satellite channels, these movies are shown on “Hollywood Prime Movies“ channel as VAS .
Bollywood spice is a niche Bollywood music channel which is the brainchild of One Take Media, India. One of the specialties of Bollywood is dance numbers also called as item numbers. These songs are shot tastefully and serve to spice up the storyline of movies in which they feature. ‘Bollywood Spice is the collection of the finest such foot tapping songs which will add zing to the listener’s day.
COMPLETE VAS OFFERINGS BY ONE TAKE MEDIA CO
KIDS NURSERY RHYMES
KIDS ANIMATION SERIES
KIDS ANIMATION MOVIES
DUBBED HOLLYWOOD MOVIES